Welcome to China - marketing handcuffs made in Germany
Thursday, January 21st, 2010We are just about to plan a big advertisement campaign in Germany and guess what happens if you want to go and book the billboards at the relevant street intersections: the billboard agent STROER, who is renting them out in association with other billboard vendors has a little paragraph saying that SOME of their associates require an visual approval in advance…
Some of the billboards belong to the Deutsche Bahn (German public railway) and as they are state-owned they will not advertise anything which criticizes our lovely country called Germany. Call it democracy, we call it censorship, because as far as I remember these guys are being paid by our taxes and it is our right to criticize and we have freedom of speech granted by the German constitution. I keep you posted and we wonder why no journalists so far have ever taken this issue into account…is it because their editorial rooms are controlled by advertisers. Let me know what you think and share it with people who are interested.
Greets , Halina studdex.com
